Post by b2cdatabase on Feb 7, 2024 6:49:36 GMT
According to data from December 2021, Amazon had 6.2 million active users in Poland, and according to the latest available data, in 2020, Amazon cooperated with Polish sellers in the number of 2.5 thousand. The Amazon Prime Video VoD service is enjoying growing popularity, and the Prime Gaming offer is constantly gaining new users, which is helped by, among others, Amazon's Twitch platform. We are waiting for Alexa in the Polish language version. Amazon's development strategy in Poland - Cube Group 3. Product development strategy Product development strategy (product marketing strategy) assumes improvement, adding new features to existing products or services or introducing a new product/service to the market. Read also Product strategy: a marketing approach to a product that will increase your salesKlaudia Hernik Klaudia Hernik August 14, 2022 Product strategy: a marketing approach to a product that will increase your sales READ As before, we have several options for considering this growth strategy.
Product innovation strategy “The essence of a Phone Number List product innovation strategy is the deliberate actions undertaken by the manufacturer, which result in:offering new products on the previously served marketaimed at effectively stimulating demand and ensuring the implementation of the manufacturer's development goals” (Wrzosek W. (2012). Marketing strategies , Warsaw, Polskie Wydawnictwo Ekonomiczne; pp. 193, 194). Innovation can be achieved by, for example, purchasing a ready-made solution (patents; acquisitions). Then you avoid costs related to research and the risk that the solution will not find buyers or will be defective. However, this is a large one-time cost. You can also create your own product or service by going through all stages of product production yourself.
Strategy of imitation of competitors' products This is an unusual type of product development strategy, in which we introduce a product or service that is an imitation of competitors' products or services (which have been successful in other markets), drawing on the knowledge of others, which allows us to achieve success in a short time. The condition is to introduce the product to a market where it has not been available before, a market without competition or where competition awareness is low. Who is a product development strategy for? Honestly? In my opinion, this strategy is realistically for everyone. It's hard to talk about selling the same, unchanging product all the time these days. It is worth thinking about this not only in the context of the new market, but also the current one.
Product innovation strategy “The essence of a Phone Number List product innovation strategy is the deliberate actions undertaken by the manufacturer, which result in:offering new products on the previously served marketaimed at effectively stimulating demand and ensuring the implementation of the manufacturer's development goals” (Wrzosek W. (2012). Marketing strategies , Warsaw, Polskie Wydawnictwo Ekonomiczne; pp. 193, 194). Innovation can be achieved by, for example, purchasing a ready-made solution (patents; acquisitions). Then you avoid costs related to research and the risk that the solution will not find buyers or will be defective. However, this is a large one-time cost. You can also create your own product or service by going through all stages of product production yourself.
Strategy of imitation of competitors' products This is an unusual type of product development strategy, in which we introduce a product or service that is an imitation of competitors' products or services (which have been successful in other markets), drawing on the knowledge of others, which allows us to achieve success in a short time. The condition is to introduce the product to a market where it has not been available before, a market without competition or where competition awareness is low. Who is a product development strategy for? Honestly? In my opinion, this strategy is realistically for everyone. It's hard to talk about selling the same, unchanging product all the time these days. It is worth thinking about this not only in the context of the new market, but also the current one.